the truth

rspca assured & red tractor are welfarewashing

‘Welfare’ labels present an idyllic view of farming to conceal animal suffering, avoid public outrage, and ensure continued sales of products that cause immense harm to animals.

This misleads people and prevents the UK’s progress towards a kinder future for all animals.

The RSPCA logo featuring stylized orange, pink, and blue animal faces with the text "RSPCA Assured" beneath.
Red Tractor Certified Standards logo featuring a red tractor with a heart on its wheel, a check mark, and a Union Jack flag background.

what the industry is hiding…

Piglets often have their tails and teeth cut without pain relief, as they can bite each other due to stress at their confinement.

The majority of pigs in the UK are killed in gas chambers.

A veterinarian wearing gloves is holding a piglet and using pliers to remove a wire from its snout.

Male chicks are killed soon after hatching (either suffocated, ground up alive or gassed), considered 'waste' by the egg industry.

Chickens often have their beaks cut without pain relief, as otherwise they peck each other due to stress at their confinement.

Line of yellow ducklings on a metal conveyor in a factory or processing plant.

Newborn calves are taken from their mothers by the dairy industry, causing trauma to both mothers and babies.

Male calves are killed soon after birth, considered 'waste' by the dairy industry as they cannot produce milk.

Black and white calf in a pen eating hay, with a black and white cow watching nearby.

We’re urging the RSPCA to stop welfarewashing animal cruelty and create a kinder future for all animals.

WILL YOU JOIN US?

School of fish swimming underwater, with one fish in the center having its mouth open.