the truth

rspca assured & red tractor are welfarewashing

‘Welfare’ labels present an idyllic view of farming to conceal animal suffering, avoid public outrage, and ensure continued sales of products that cause immense harm to animals.

This misleads people and prevents the UK’s progress towards a kinder future for all animals.

what the industry is hiding…

Piglets often have their tails and teeth cut without pain relief, as they can bite each other due to stress at their confinement.

The majority of pigs in the UK are killed in gas chambers.

Male chicks are killed soon after hatching (either suffocated, ground up alive or gassed), considered 'waste' by the egg industry.

Chickens often have their beaks cut without pain relief, as otherwise they peck each other due to stress at their confinement.

Newborn calves are taken from their mothers by the dairy industry, causing trauma to both mothers and babies.

Male calves are often shot soon after birth, considered 'waste' by the dairy industry as they cannot produce milk.

We’re urging the RSPCA to stop welfarewashing animal cruelty and create a kinder future for all animals.

WILL YOU JOIN US?